FLIP FOR THE DRINK MENU EMMA’S REVIEW
Another post, algo hack, or referral won’t solve your conversion problem.
You need a system that books clients while you’re on
(Because let’s face it, you’ve got better things to do)
Do Not Disturb
You’ve got a full plate, but you find yourself hungry for something more satisfying.
You’re a big-picture thinker who dreams of rest, not churning out another Story that’ll disappear in 24 hours (just to prove that you haven’t disappeared).
Maybe it’s because you’re about one post away from lighting a match to your content calendar, but something tells me creating half-baked content isn’t ever going to tickle your tastebuds.
And honestly? How could it?
You’re craving more leisurely pursuits like:
SOS
(and no, that’s not short for “SAUCE ON THE SIDE”)
but instead you’re deep in the weeds brainstorming new content to keep up with what’s trending
Spending time working ON your business
but instead you’re eating lunch at your desk (again) hustling to write this week’s newsletter after skipping the last two weeks (oops)
Taking a long lunch break
on your nightstand but your mind is racing with worry around where your next client is coming from
Finally making a dent in that stack of books
so you can stop trading hours for $$ but it’s been stuck in ~vibe mode~ for ages because you have zero time to execute it
Acting on an idea for an evergreen offer
for deep creative work but that social post you promised yourself would only take 30 mins still isn’t done so instead of DND it’s DWD (Deep Work Disturbed)
Putting your phone on Do Not Disturb
but instead you’re (doom)scrolling Instagram seeing other people do what you know you’re totally capable of “if only you had the time”
Creating high-quality content you’re actually excited about
patiently waiting for you on your browser but you get side-tracked with client work so they collect dust until your computer crashes
Devouring the Substack posts and industry articles
NO WONDER YOU FEEL BURNT OUT:
Your business is running entirely on
front of house energy
(When, really, you should be using that front of house energy to curate the vibe, execute your vision, and surprise and delight your people.)
Posts that stop working after 24 hours. Leads that ghost if you don’t respond immediately. Income that dries up when you’re between launches. Nothing compounds, and you’re tired of constantly starting from scratch.
You’re relying on things that disappear.
But more doesn’t always mean better. Social platforms reward volume, not value (and definitely not conversions).
So even when you’re “consistent,” there’s still that pressure to show up (even when you’d rather be deep in your actual work).
So you have to compete for more leads just to stay in the game.
Marketing your biz feels like a second job, and you’ve been sacrificing the quality of work you know you’re capable of just to keep “feeding the machine” (but the machine is never full).
So you’re required to compromise your standards just to keep up.
It’s all very high-maintenance.
you've got email + pinterest automatically running around the clock (even when you're off the clock).
Instead of running a second full-time job as a content creator,
you create evergreen content that compounds over time (without relying on AI to subsidize your good ideas).
Instead of scrambling for a new idea every day,
you have a digital Back of House bringing in high-quality leads and closing sales.
Instead of holding your breath for the next algorithm change,
But instead of just one person…
What if you had an entire department to do it for you?
YOU EVER JUST THINK,
“I WISH I COULD JUST CLONE MYSELF”?
Just toss the keys to that person who knows your business like you do, cares about your clients as much as you do, and can sell your unique thing with the same spark and clarity you can?
in the kitchen
too many cooks
With Back of House, there’s no such thing as too many cooks in the kitchen.
In fact, the more “cooks” behind the scenes taking care of business, the more you can get back to what matters most because you know:
Your best content will work for YEARS, not hours
✺
Your sales system will run AUTOMATICALLY without stressful launch cycles (saving you 20hrs/wk on marketing)
✺
Your emails will warm subscribers up & sell WEEKLY
✺
Your lead generation will happen WITHOUT social media (did ya ever think you’d see the day?)
✺
Take Fridays off
THAT’S EXACTLY WHY:
Back of House isn’t designed for you to do more. It’s to make sure what you do (once) actually works so you have more time to:
Catch up with friends
Host long candlelit dinners
Play one more game of cards
Work on *that* creative idea (the million-dollar one)
Read poetry by the window
Call your grandma
Let social media be a creative outlet again
Make pasta from scratch
A FIVE-STAR REVIEW
- Madalyn, Gut Health & Fitness Coach
“I've spent over $12k and lots of time with multiple programs but have never defined my niche in such a way that feels totally unique and aligned with me as with Back of House! It's literally simplified the way I speak about my business and has brought focus to my messaging so that everything from content creation to talking to prospects about my program is easier. I've felt discouraged time and time again that I have to force myself to love social media but now I have a healthy relationship with social media and I am so excited to put my funnel that I've built into practice (email and Pinterest). THAT feels so much more in alignment than anything I've tried before.”
MEET YOUR BACK OF HOUSE DEPARTMENTS:
We hand you the secret recipe — passed down from “nonna” (a.k.a. me 😉) — with proven strategies to set up your back of house without ever having to worry if it’ll turn out (because it always has).
Emails
THE SERVERS
Clone your best marketer (you) and automate your sales with our proven recipe for done-once emails.
Offers
THE SIGNATURE DISH
Concoct a menu of email-ready offers so irresistible, “YES CHEF” is the only option
Traffic
THE CUSTOMERS
Cook up steady, predictable traffic using pinterest and only 4 pieces of content.
Sales
THE SPECIALS
Serve your best dish again and again with our low-maintenance promo strategy.
“Would you like parm with that?”
But when you’re on the hook for being everywhere all at once, it can kind of feel like making dinner with 584 dirty dishes in the sink, every burner on, table 2 needs water.
Because when you have your very own Back of House, it’s like having an entire team of chefs cooking everything for you, with enough time and creativity to send each plate out with a little somethin’ somethin’ and all you have to do is ask:
But when you’re on the hook for being everywhere all at once, it can kind of feel like making dinner with 584 dirty dishes in the sink, every burner on, table 2 needs water.
RESULT: By the end of this pre-work, you’ll have a clear plan to complete Back of House and a gentle routine that helps you see progress immediately without sacrificing your weekends, creativity, or sanity. Sexy.
Let’s be real. Half-finished courses and half-baked ideas are the norm for creative brains like ours. This setup phase clears the chaos, sets a realistic pace, and gets you started with simple daily wins to build momentum. It’s designed to feel calm and doable, not like another thing added to your plate.
The prep work that makes finishing this course a piece of cake
prep work
Mise en Place
RESULT: By the end of this pre-work, you’ll have a clear plan to complete Back of House and a gentle routine that helps you see progress immediately without sacrificing your weekends, creativity, or sanity. Sexy.
Concoct a menu of offers so irresistible, “yes chef” is the only option
PHASE 1
The House Specials
Pre-qualify leads long before they hit your inbox with our Double Yes Method. You’ll learn how to create strategic (ahem, delicious) apps that not only guarantee you’re serving the right crowd, but leave your dream clients hungry for more.
Step 2: The Perfect Appetizers
It’s time to start serving main course energy. You’ll craft and refine your signature offer and map out the ecosystem designed to sell itself through email (create it from scratch OR audit your current offer suite to be optimized for email-first sales).
Step 1: Your Signature Dish.
RESULT: By the end of this phase, you’ll be able to write emails so delicious you don’t just keep the pot simmering, you make sales every week.
Clone your best marketer (you) and automate your sales with our proven email process
PHASE 2
The Warm Plate Method
Sorry Grandad, but the old school model is out. You’re not a dial-up so why market like one? Learn our simmer strategy to write emails that serve up offers & re-offers so you can finally stop chasing your next lead, and sell to who you’ve got—without ever sounding like a robot.
Step 2: Not your Grandad’s Email Marketing
Learn the key ingredients to a welcome email sequence so mouthwatering it has meat-eaters ordering the catch-of-the-day. Strategically designed to take leads from “just hungry” to craving your house special. Translation: Turn strangers into hungry buyers with a few thoughtful emails.
Step 1: “Wanna Hear The Specials?”
RESULT: Forget endless scrolling and algorithm panic. In this phase, you’ll set up evergreen content that works for you, paired with Pinterest automation that sends leads straight to your digital doorstep.
We’ll cook up steady, predictable traffic using pinterest & done-once content so you can get offline without sacrificing sales
PHASE 3
Evergreen Traffic Pantry
We hand over our exact recipe strategy for using Pinterest & SEO to predictably drive traffic to your email list daily (even if you’re just starting) so you’re always stocked with fresh leads (even during your luteal phase 🫠). Leads find you; not the other way around.
Step 2: Pinterest Automation
Learn our framework for creating high value, staple content that ages like fine wine, positions you as the go-to expert, & attracts your ideal clients without cranking out a new reel, tiktok or whatever new thing is trending right now.
Step 1: Bread & Butter Content
RESULT: You’ll have the strategies, tools and templates to make daily sales with ease, have promotions without spamming your list or shouting into the void. No frantic energy, just a low-maintenance system that fills your books with cool clients by leveraging the ecosystem you’ve built. Approved by Lazy Girls.
The anti-social approach to steady sales
PHASE 4
Soft Sales System
Keep the revenue rolling between promos by adopting our “between launch” business model & the sales strategy that keeps consistent evergreen income flowing into your accounts (we don’t feast and famine, we slow cook and simmer).
Step 2: Sustainable Evergreen Sales
Steal the exact blueprint to monetize your list using a low-maintenance promo strategy designed for email. Learn how to create repeatable and scalable cash injections that make hitting your income goals feel inevitable.
Step 1: Email-First Promos & Cash Injections
CAREFUL IT’S HOT:
The secret ingredient to a softer business? Having a system that gives you the freedom to actually enjoy your life.
Everything within this course is designed to help you act (like, right now). Built on proven marketing strategies and a soft system that works to help you set up the most stable (and profitable) version of your business yet—and 86 your burnout for good. Just ask these soft CEOS:
What’s Included in Back of House
Lifetime Access
Our set-it-up-once Pinterest & Email system is yours for life. No expiration, no upsells, no "renewal fees." You get every update, every upgrade, and every new addition.
(& thank my ADHD for regular new additions).
Weekly Group Strategy Calls
Live calls where I'll personally help you set up, optimize, and automate your Back of House system. Custom to your business (& life) strategy, accountability, and to-do lists included.
Personal Reviews, Edits, and Feedback
Real support, not just "good luck!" Submit your emails, offers, and strategy for direct feedback from me so you can tweak, refine, and perfect your marketing system.
Done-For-You Vault
DFY assets including custom bots, sales page templates, high-converting sequences, nurture flows, promo calendars, and fully stacked notion templates - so you don’t have to start from scratch.
FRESH FROM THE KITCHEN
Plus, the bonuses serving major main course energy:
Stock your content pantry for the season (actually, two!).
The Custom Pin Generator ($Value)
There wasn't a scheduler out there to make leveraging Pinterest easier without forking over your next rent payment, SO I made it for you. Like, I literally learned to code to create a whole ass app that brings new traffic to your website every day. Don't ever say I don't love you.
This custom Back of House pinterest app turns 4 of your best posts into 1,400 fresh pins in under one minute. You just schedule once and multiple pins will send traffic to your website every day for 6 months.
Bonus 02
Allow us to indulge your every business whim. Whether it’s the Hook Butler's email copy, or the Sign off Sommelier pouring up a conversion ready close, nothing is too much to ask. Simply choose the staff best suited to your task and they'll see to it personally.
Vibe check: we’ve all experienced bad bots. These 10 (and counting) little assistants are anything but basic. They’re trained to audit your offers with the exact same feedback I’d give if I were sitting beside you, red pen in hand. And they work. (Almost too well).
The virtual staff hired to take care of the work so you can take care of the dream.
Bot Concierge ($Value)
Bonus 01
Every 3 - 5 years, a ‘new’ marketing trend emerges
Cross “marketing” off your list once and for all.
You name it, you’ve probably tried to outsmart it (because that’s what you’ve been sold).
But despite all of these trends, the highest-converting platforms have always been email and search.
✺ TikTok trends
✺ Instagram reels
✺ LinkedIn thought leadership
✺ AI-generated content
✺ Live video
✺ Threads
✺ Facebook pages
✺ TikTok trends
✺ Shorts
Email has been the #1 highest ROI channel for over 20 years.
It doesn’t matter what’s trending, email always converts higher than anything else.
Search content (like Pinterest & SEO) has always and consistently outlasted social.
Because while social media feeds move fast, search engines (Google, Pinterest, YouTube) send you leads for YEARS from the same content.
✺ Shorts
✺ Instagram reels
✺ LinkedIn thought leadership
✺ AI-generated content
✺ Live video
✺ Threads
✺ Facebook pages
✺ TikTok trends
THE REVIEWS ARE IN
Stir up major milestones, better ROI, & more free time off the clock.
(The kind of thing you’ll get to share in our private Facebook community)
AND IF YOU NEED ANY MORE CONVINCING
Our Weekly House Calls make it near impossible to not set up (or perfect) your Back of House because you have ongoing hands-on support from Alyssa to help you work through:
You’ll walk away with actionable steps to keep things moving. Not to mention the courage to take Friday afternoons OOO. But that one’s on the house. 😉
Offer suite design
Low maintenance systems
Disruptive messaging
Tech stack decisions
Sales pages
Nailing your niche
Turning your offer evergreen
Confusing automatioNS
Creating an irresistible freebie
Passive sales strategies
Copywriting questions
What to prioritize when ur stressed and tired lol
Expertly planning your promos
Your low ticket ecosystem
Market intel & what’s working NOW (🤓)
Perfect pricing
Are you ready to order?
Lifetime Access
To all 20+ pre-recorded course modules and comprehensive workbooks to get started, pronto.
Digestible templates, trainings, and tools
To make marketing actually feel easy as pie.
Unlimited access to Weekly House Calls
To get my eyes on your work & stay accountable.
Exclusive access to bonus templates
(like my Sales Call Training) & coupons to coveted resources (including a 90 min strategy call with yours truly).
Private access to Back of House Community
Where you can ask questions and share wins.
Back of House was built for
who thrives in deep focus, not chaotic production.
The entrepreneur
who has a million ideas and no time to execute them.
The pen and paper person
who knows they need to market their services but hates marketing.
The human
who values the importance of intentional pacing.
The time connoisseur
with so many tabs open on their laptop (and just as many in their mind) that they don’t know where to start.
The self-proclaimed scatterbrain
who gets their best ideas in the shower and finally wants to bring them to life.
The creative
I knew something had to give when my business became more needy than my newborn.
For years, I built systems to protect my peace, and help clients do the same.
Hey, I’m Alyssa
Productivity Strategist, Automation enthusiast, and antisocial accomplice since 2017.
Need leads while you’re deep in your creative flow?
Consider it handled.
Blogging?
Got it.
Instagram?
Let’s automate it.
Burnt out from trying to post daily while juggling your client work?
Yep, I’ve fixed that too.
As a Certified Solutions Person, I just knew every time a new algorithm update or platform popped up, I’d have to come up with a new solution to “FEED THE MACHINE”.
And if you’re reading this, I’m guessing you’re in the same boat.
(We both know which option I chose)
When I recognized just how high-maintenance my business had become, I knew I had two choices:
…but it sucked.
There was no end in sight.
But after a much-needed retreat to a small fishing village in Portugal, I had this sinking feeling:
Sure, I’d automated almost everything in my business up to this point to save me time and energy and, spoiler alert, it worked.
So I’m gonna propose something a little different:
What if we stopped looking for new solutions and instead went all-in on what’s always worked? (ahem, email + search)
What if we just slashed the menu, so to speak?
Keep feeding the (always hungry) content beast.
1)
Scrap EVERYTHING high-maintenance and double down on the parts of my business that out-performed the rest.
2)
“ I built Back of House to be the easy choice so you can finally put it all down —the (unrealistic) expectations, the problem solving, your phone— and let it be simple. ”
Build your evergreen marketing engine using Pinterest + Email so you stop relying on socials or referrals (and start saving 20hrs a week on marketing).
Step 1
Automate your email ecosystem & sequences with content that actually converts–and without ever sounding like a robot.
Step 2
Step 3
Grow your audience daily using our evergreen Pinterest strategy.
Step 4
Sell your services on repeat with revolving-door email promos.
Any dietary restrictions reservations we should know about?
Not your business’s lifeline, but a creative outlet again. You can experiment with different content freely because you know your back-end systems, well, got your back.
“With Back of House, social media becomes optional.”
If I don’t show up on social media, won’t that look bad?
The problem? Building trust and gaining momentum on social media requires effort and creativity–two things you’ve been struggling to do at full capacity because you’re busy trying to run your team-of-one business like a big corp.
I won’t lie: having a social media presence is handy (think: how many times do you search someone’s IG before you trust them?).
I already have so little time. How am I supposed to complete a full course?
Not to mention, besides handing you our entire slow marketing system, we’ve also scripted, templated, designed, and strategized pretty much EVERYTHING you need so not setting up a back of house that works becomes near impossible.
Not to toot my own horn, but this is the most comprehensive and supportive course on the internet to help you automate your business’s back-end so you can focus on serving your clients. In other words, to save some serious time. Yes, you’ll need to put time into the course but replacing your time spent creating social media graphics with setting up your Back of House will exponentially save you time in the (near) future.
menu
house
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You’ll leverage Pinterest to bring you new (and warm) leads straight to your email list (via content/freebie/tripwire/etc) without expending more energy on the things that don’t compound (and face it, that you don’t enjoy).
Next, you’ll hook opt-ins with a sizzling welcome sequence and frequent simmer emails to keep them coming back for more of what you’re serving.
Great question! That’s where our girl Pinterest comes in.
How am I supposed to use only email and Pinterest if I don’t already have leads?
A quick recipe
Pinterest to bring in leads
+
Email Marketing to convert
=
No need for social media.
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But wait, not another “system”...
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house
It’s built for service providers who sell real offers, not just the dream of success (or their own lifestyle). We make sure your offer is built to sell through email, so you’re not relying on likes or follows to pay your bills.
A simple system designed to help creative people get back to their creativity.
That’s what Back of House actually is
I get it. Everyone and their dog (who currently has more followers than you) has a “system” to sell you. Some secret $50K blueprint, or “effortless” automation (that only works if you turn around and sell it to someone else🧐). Ugh. The buzzword has been stretched so thin it barely means anything anymore.
But after years in productivity (where my literal job is to “systematize”), I have to set the record straight! A real system is simple: it’s just a setup where different pieces work together to get a result… without you having to constantly (micro–)manage it.