Come over to the soft side

SOUNDS DELISH

We have cookies cooling on the stovetop, marketing you won’t hate for once, and cozy systems to make running your business your life a hell of a lot easier.

THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺  THE QUICKEST WAY TO YOUR NEXT CLIENT IS SLOW MARKETING ✺ 

You Might Need Slow Marketing

Ok, we don’t have cookies, we have something better: cozy email + pinterest marketing to (finally) do the things you’ve been dreaming of since you bought your domain name.

Want clients to discover your work online... but don’t want your creativity smothered by "consistency"?

✺ HUSTLE CULTURE IS OVERCOOKED ✺

Meanwhile, you’re getting less and less in return. And you’re definitely no closer to finally having time for those (brilliant) ideas scribbled in your notebook now haunting your good night’s sleep.

Every day feels like you’re starting from zero because… you are. 

And it’s not because your offer isn’t good enough. Or because you’re not posting enough. Or because you’re not showing your face enough.

You’re being asked to do more, create more, to get more clients.

You’ve been hustling hard to land better leads and make more sales — but it’s becoming next to impossible to keep up.

IF THERE’S ONE THING I KNOW ABOUT YOU IT’S THIS:

Back of House

Lucky for you, slow and low is kind of our speciality. 

You need something intentionally low-maintenance, built to outlast the algorithm,
and only requires you to set things up once (and well).

Because who said you can’t have your cake and eat it, too? (not us!)

Slow marketing means no longer having to choose between running a business and living a deliciously creative life.

That’s when making both $10k and pasta from scratch become just another Tuesday.

When you stop having to sacrifice the dream of a 4-day workweek (because it’s now your reality).

When crossing off your to-do list isn’t at the expense of taking a mid-day walk to do your best thinking.

When you get to spend more time chasing your next (million dollar) idea than chasing your next lead.

Let's cook

Marketing Your Nonna Would Approve of

(the stuff that's been filling restaurants for decades).

We believe in
shorter menus,
better ingredients,
free bread & (good) butter
with every order

The Classics

Not only are they the highest converting of the last 20 years….

Email and Pinterest

Together they're a tested recipe for automating the boring stuff so you can stop spending so much time on marketing, and spend it where it’s worth the ROI (your really good work).

Our Secret
Family Recipe

menu

the

house

menu

the

house

the

house

menu

the

house

menu

But it wasn’t always like this

I knew something had to give when my business became more needy than my newborn.

Conventional marketing is unsustainable for (me and) the wildly creative minds I love working with.

If there’s one thing I’ve learned after helping thousands of online service providers scale without micromanaging their business, it’s this:

Hey, I’m Alyssa

good idea enabler, protector of rabbit holes, open tabs, and creative spirals since 2016.

Think of me as the left brain strategy to your right brained creative genius.

(read: tried & true)

built on research backed marketing strategies that compound

Boring Businesses

It's not sexy but, we’re the kinda freaks that get off on 

Now, you can just take my word for it, or you can hear all about what led me to overhaul my entire business for something that didn’t raise my cortisol levels before 8 am… 

i need the lore

They say you should be doing more (for less).

And it doesn’t have to cost you more time, another (half-baked) social media post, or (another) complicated system you know you’ll never stick to.

I say, you can do less and get better results.

For the soft CEO who accidentally lets planning their month fall to the bottom of their to-do list every month. Not anymore, bestie. You, me, one productive hour that feels like co-working in your pjs.

A.k.a. the most sacred hour of the month in a soft CEO’s life.

Soft CEO Sessions

JOIN SOFT CEO SESSIONS (FOR FREE)

The Ultimate Lazy Girl biz model for the creative entrepreneur who’s more than ready to stop relying on likes (or a slow trickle of referrals) to pay their bills.

My proven automated sales and marketing system for booking cooler clients using only email and pinterest.

Back of House

SET UP YOUR BACK OF HOUSE
for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺  for ceos who’d rather be making dough ✺ 

We have a soft spot for

We’ve helped creative entrepreneurs across all kinds of industries build productive systems around the things they love.

Multihyphenates

Copywriters

Nutritionists

Witches

Therapists

Big Paper Thinkers

Type B Planners
(with Type A Standards)

- Robin Scott

"ADD GLOWING TESTIMONIAL: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut bibendum sem at lacus pretium, vitae ornare purus varius. Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc. Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."

Pen-and-Paper People

Social Media Managers

Type B Planners
(with Type A Standards)

- Robin Scott

"ADD GLOWING TESTIMONIAL: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut bibendum sem at lacus pretium, vitae ornare purus varius. Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc. Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."

Art Girlies

Coaches

Publicists

- Robin Scott

"ADD GLOWING TESTIMONIAL: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut bibendum sem at lacus pretium, vitae ornare purus varius. Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc. Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."Aenean nibh mauris, accumsan at posuere vitae, dictum ac nulla. Sed aliquet gravida nunc."

WORK WITH ME

Your whole business—organized into one calm, cozy hub. Full permission to close all the tabs because this Notion system is like a weighted blanket for your business brain.

Soft CEO Monthly Planner

GET ORGANIZED COZY

More of a DIY gal? I like your style. Browse our library of free resources to help you scale your business—all in one place.

Free Resource Library

STEAL MY SYSTEMS

Want a business that feels as unhurried and unbothered as you on a Sunday morning with nowhere to be—but have absolutely no idea where to start?

The Blog

START HERE

Light your favourite candle and crack open a new notebook

Every resource we create is designed to help you get your work done fast, so you can get back to the things you love most… faster (while enjoying yourself along the way). 

RECLAIM YOUR PRECIOUS TIME

(Or literally anything else you told yourself you’d do when you “found the time”).

Let your slow systems make bank while you make pancakes.